Current Call for Content

If you would like to contribute a resource to FAME please read the instructions below carefully.

Our current call is for resources related to the themes and terms specified in the forthcoming new A Level media specifications (to be taught from September 2017). The themes and terms are (language taken from the specifications):

Media Language

(1) Semiotics including Barthes (sign, signifier, signified, icon, index, symbol, denotation, connotation, myth, ideology)

(2) Narratology including Todorov (Narrative structure, equilibrium, disequilibrium, narrative codes, narration, diegesis, question narrative, character types, causality, plot masterplot)

(3) Genre theory including Neale (sub-genre, hybridity, genres of order and integration, genre as cultural category, classical Hollywood genres, American indigenous genres)

(4) Structuralism including Levi-Strauss (binary opposites, ideological reading, deconstruction)

(5) Postmodernism including Baudrillard (simulcra, simulation, hyperreality, pastiche, bricolage, intertextuality)

Media Representation

(1) Theories of representation including Stuart Hall (positive and negative representations, countertypes, misrepresentation, selective representation, encoding/ decoding, dominant ideology, audience positioning, constructed reality, hegemony)

(2) Theories of identity including Gauntlett (constructed ideology, negotiated ideology, collective ideology, simulation)

(3) Feminist theories including Van Zoonen and hooks (male gaze, voyeurism, patriarchy, sexualisation, post-feminism, female gaze)

(4) Theories of gender performitivity including Butler (sex and gender, stylised repetition of acts, gender as historical situation rather than natural fact)

(5) Theories about ethnicity and postcolonial theory including Gilroy (cultural imperialism, diaspora, multiculturalism, imagined communities, marginalisation, orientalism, ‘otherness’ (alterity))

Media Industries

(1) Power and media industries including Curran and Seaton (regulatin, deregulation, free market, media concentration, PSB, globalisation, conglomerates, neo-liberalism, surveillance, privacy, security)

(2) Regulation including Livingstone and Lunt (public sphere, governance, regulation, public interest PSB, media literacy, power, value, transnational culture, globalisation)

(3) Cultural industries including Hesmondhalgh (cultural industries, commodification, convergence, diversity, innovation, conglomeration, vertical integration, cultural imperialism)

Media Audiences

(1) Media effects including Bandura (uses and gratification, hypodermic needle theory, moral panic, imitation, media literacy)

(2) Cultivation theory including Gerbner (socialisation, standardisation, enculturation, cultivation differential, mainstreaming, resonance, mean world index, bardic function)

(3) Reception theory including Hall (encoding/ decoding, hegemonic/ negotiated/ oppositional, agenda-setting, framing, myth-making, conditions of consumption)

(4) Fandom including Jenkins (participatory culture, textual poaching, prosumer, interactivity)

(5) ‘End of audience’ theories including Shirky (digital natives, ‘We the media’, Web 2.0, convergence, mass amateurisation, cognitive surplus, prosumer)

Please view existing content on the site for layout, style and length of contributions.

Queries and submissions should be emailed to: 





Blog at

Up ↑

%d bloggers like this: